Taylor Swift took to Instagram live Thursday, June 13 (see what she did there) to reveal the name of her 7th studio album due out August 23, 2019! Swift preciously said the title of the album was in her music video for “ME!” and that it was the most obvious thing.
This lead fans to believe it was called “Lover” since it was literally the most obvious things and word in the music video.
Swift also revealed the album title was seen once (above) and heard twice.
The lyrics for me say
Baby doll, when it comes to a lover
Twice!
The album will feature 18 tracks! The most out of any album Swift has released thus far! It’s release date of August 23 converts to 8 + 2 +3 which of course = 13! Swift herself said an easy way to remmeber that is “August is the 8th month and then 23 is 2+3 which together adds up to 13.”
On her album, Swift had this to say:
“This album in tone is very romantic, and not just simply thematically like it’s all love songs or something. Because I think that the idea of something being romantic doesn’t have to be a happy song. I think that you can find romance in loneliness or sadness or going through a conflict or dealing with things in your life. It just kind of looks at those things with a very romantic gaze.”
Swift also revealed that the title of her next single was also in the “ME!” music video and mentioned that speaking in Frenchin the beginning was a clue!
Brendon Urie, Swift’s lover in the video literally says (in French) “you need to calm down” in the video to which Swift replies “I am calm!” Swift revelaed her next single is in fact called “You Need to Calm Down” and it is track 14 on the album! It comes out tonight at midnight!! The music video for it will premiere on Good Morning America on June 17!
Swift also revealed the album cover! You can pre-order the album here!
Swift said there will be a standard edition of the album and there will be 4 deluxe versions exclusively at Target and her website globally. She also showed each version so everyone could see what they would be getting! Each one has unique content inside.
There will also be two audio recordings on the deluxe versions. For the release of the album there will be a collaboration with Stella McCartney! Swift has been wearing some of her designs lately! Swift said she will be giving more details closer to the launch on the album about what exacrtly that collaboration will entail!
Lindsey Lohan tuned into the livestream as well! Along with Martha Hunt!
Taylor Swift sat down for her first TV interview with Ellen Degeneres in four years (she’s still recovering from her fall, she jokes)! She has not been on the show since the 1989 Era! If you were hoping for details about her upcoming album, which still remains unnamed, there won’t be any news spilled! However, Taylor did say she left another easter egg in their interview!
Check out the first video below and see the worst guess fans have come up with for the new album!
They discussed shaving their legs in the shower and the music video for “ME!” with Brendon Urie and her new kitten Benjamin Button! Swift even speaks some French in the clip below!
Ellen spoke to Swift more about her cats where Swift refers to Olivia as her “middle child.” They also talk about Swift starring in the upcoming film adaption of the Broadway Musical Cats. She also reveals she is finished with the album unless she writes something else and then she would “probably just throw it on there!” We also find out Ellen is going to be in her next Music Video?!? Ellen ends this clip with “when we come back, she’s going to talk all about her boyfriend.” LOL
Next up is the final segment where Swift and Ellen play a round of ‘Burning Questions.’ Ellen tries to find out the title and some lyrics of Swift’s next single, along with her favorite TV Show and movie. We did get some interesting facts about the most rebellious thing Swift has ever done as a teenager! She told Ellen it had to do with Joe Jonas and they laugh about it now! Watch below!
Taylor Swift surprised fans with three new videos today, and let’s just say she did not disappoint. The videos she released today are the vertical video for “ME!” that plays exclusively on Spotify, the lyric video for “ME!” and a behind-the-scenes look at the making of the beginning of the “ME!” video where Swift and Brendon Urie are speaking French.
The surprise videos started rolling in last night when Swift dropped the vertical video for “ME!” late last night showing footage of her and Urie practicing for the Billboard Music Awards and the world premiere performance of “ME!”, which will open the show tonight at 8 pm EST on NBC. Check out the video on Spotify to get an early glimpse of the performance. It sure looks like it is going to be a colorful performance. According to Access Hollywood, this could be one of biggest performances EVER!!
The vertical video for “ME!” featuring rehearsal footage for the #BBMAs
The second surprise video of the day was behind-the-scenes footage at the making of the official “ME!” video. This video gave fans an inside look at Swift and Urie at the beginning of the video when they are speaking French. It’s hard to say what happened more: Swift practicing French or laughing. Swift posted the video with the caption: “Ah, French…the language of love.” Many fans think this could be another clue about a second single or album name since Swift has already since the French at the beginning of the video is significant in someway. You may even see two cute felines that put the “ME!” in ME-ow!
Fans have been practicing their French accents and the proper pronunciation of “Je Suis Calme.” Practice up, Swifties, this is the new 1, 2, 3, Let’s go B…. of this era.
The final video Swift released today was the lyric video for “ME!” and it is s-t-u-n-n-i-n-g. The colors used bring in a lot of the colors and themes that have been used throughout this new TS7 era so far. Side note: Will we ever get to stop calling it that? Check out Swift’s tweet announcing the video below!
Swift is totally right when she mentions GLITTER because there is plenty of it in the video, plus her hand-written lyrics. And doodles, plenty of doodles! One fan even pointed how how Swift draws a cat at one point, putting a ME in the whiskers!
— Bianca Lauren ✡️”Guys come on I’m from Philly” (@biancalauren33) May 1, 2019
There are also two instances when the word “Lover” is used, both times it is capitalized. Is this another clue? Perhaps the name of the next single. It has already shown up in the official “ME!” video. Only time will tell which theories were correct, and which were totally off. Swift seems to be taking her sweet time and basking in the moment of torturing us with withholding valuable information. In the meantime, we have all these videos to watch and analyze and don’t forget her big show-stopping (or starting) performance at the #BBMAs tonight!
Swifties have finally learned what all the hype was leading up to Taylor Swift’s mysterious postings with the caption “4.26.” The date of course being April 26. New music was assumed but anything beyond that was speculation. Swift did not do a lot of promo for her last album release of reputation and instead chose to let her music speak for itself. She did not give interviews and she was rarely spotted in public.
Now that her music has come out into the world, all the clues she has been giving us are finally making sense. Her new single titled “ME!” features Brendon Urie from Panic! At The Disco. It’s not the first time we have seen the song title either. The earliest being on Swift’s birthday in 2017 when BFF Selena Gomez posted a caption saying “You write all the thoughts some aren’t able to articulate. (ME!)” Swift also posted the song title herself with the exclamation point a couple of months ago.
Although a song is usually out before the music video, Swift decided to release the two at the same time and even had a Q&A on YouTube before the official premiere. She revealed that yes, Gomez has heard most of the album and she is the best keeper of secrets and Queen of her heart! She also created so much buzz that the 24-hour YouTube viewer counter was broken and there were millions of views within the first two hours!
The first single of a new era does not usually tell us what the rest of the album will be like, however, the music video does! The song itself is usually one of the more catchy “ear-worm” type songs that often elicits strong reactions. There were many who did not like the sound of “Look What You Made Me Do” but it broke all kinds of records when it was released. It created a spectacle. That did not mean there were not songs on the album that weren’t heartfelt. Swift herself shared that “ME!”
“This album is a pretty big story. There’s a lot to say, there’s a lot that is said. It goes pretty in-depth in lyrics that I’m really proud of. And like I said, a lot of the time I’ll pick a first single because I like the feeling that it conveys knowing that there’s a lot more on the album that’s very different from this single. that’s something the fans have picked up on at this point, but it’s really about like, ‘What song did I want to pick that I’ll go out into the world we get to go perform it and have fun with it?’ With the album, I’m just really excited for more to get revealed about it and I want to be able to do that with the fans, to the fans, and explain to them where I was coming from with it.” – Taylor Swift
The video for “ME!”, the lead single off her still-untitled 7th album was full of whimsy, colors, references, all things happy and so many clues about what’s ahead this era. Although the official name of the album hasn’t been released, Swift took to twitter to say that the name of her album and the next single are in fact in the video and that no one has found it yet. We have broken down the video to provide as much insight as possible along with possible album names!
Swift has since said that there have been fans who have guessed the name correctly but she is still not going to reveal it just yet!
“Yeah definitely there are a few people who have gotten it. I can’t tell you who. I haven’t told them yet, but um, I mean I think they’ll know when I tell them what it is and they’ll be like ‘I was right, I knew it’” – Taylor Swift
Now further analysis of the music video! There’s a lot to unpack here so let’s take a deep breath and dive in.
“They like to play games with music, they like for it to be a scavenger hunt, or little easter eggs foreshadowing moments. So that makes it even more fun for me because I like for music to be much of an event as possible.” – Taylor Swift to HITS UK RADIO
“‘How can we make the best visual effects out of this?’ And every single choice was essentially to foreshadow something that will happen in the course of the album. So everything in that video is basically an Easter egg.” – Taylor Swift
The video opens with a pastel snake on a rainbow chalk road. The snake is similar to the one she used at the beginning of the reputation era but a pastel color instead of dark.
The chalk road also reminds us of her poem during the rep era “Why She Disappeared” that says “When she fell, she fell apart. Cracked her bones on the pavement she once decorated as a child with sidewalk chalk.” She is continuing her story and showing us what happened after she fell, how she went back to her home base to get re-centered and come back alive. Swift also posted a photo of her sidewalk chalk months ago with the caption “Take me home.” ‘Home’ is one of the possible album name theories!
The snake doesn’t stick around long, it bursts into colorful butterflies (also known as a kaleidoscope, another album name contender)! Swift has been hinting at butterflies in posts and the day of the premiere she surprised fans at a ME! butterfly mural.
She shed her snake skin and emerged into a beautiful butterfly! This isn’t the only note to her past eras, more on that to come as we dive deeper into the video.
The butterflies lead into Swift’s ‘apartment’ where she is in a very heated melodramatic argument with Urie, in French. The opening scene is reminiscent of Panic! At The Disco’s video for “Better If You Do” where he had a smiliar argument scene in the beginning of the video. The French language and Parisian architecture brings us back to her “Begin Again” video. An apt title for this era if there ever was one. It also reminds us of the melodramatics of the “Blank Space” music video and the way she was flinging her arms while saying “I am calm” in french.
The apartment solves a lot of the clues from Swifts mysterious Instagram posts:
The chickens in sunglasses? Well, they are some cool chicks that make up a fun wall collage. One of the cool chicks on the wall was actually a picture of The Dixie Chicks! Is a collab coming up on the album? Only time will tell. Swift did bring out the lead singer Natalie Maines during the 1989 tour. The Dixie Chicks also tweeted a picture of eyes to Swift, who replied that she will always be a stan! Swift did explain in a recent interview that she simply put their picture in there because she is a big fan, but who knows, maybe something will happen in the future!
Smallzy: There are some rumors about some collaborations on the album… Why are the Dixie Chicks on the wall? Can you say anything?
Taylor: I can ‘cuz that is really just sort of me loving the Dixie Chicks and having written the line There’s a lot of cool chicks out there. So I wanted to pay homage to the coolest chicks in the world which are the Dixie Chicks because I’m such a hardcore fan and I always will be.
There were also some new clues planted in the scene.
There’s a Christmas tree in the corner of the room that Swift herself said is a clue. As some of you may know, Swift grew up on a Christmas tree farm. She visited her childhood home last year and posted about it on Instagram, perhaps another clue? Many believe the title of her album is ‘Home,’ a motif that appears again and again in the video. Or possibly just returning to her roots. There’s a lot of reminiscing about past music videos, inspirations and musicals. So this era could be just a celebration of everything she’s done.
After insisting she is calm by exclaiming “Je Suis Calm!”, Swift heads out of the apartment and sings the opening line. “I promise that you’ll never find another like me.” Her flirty inflection is a callback to her hit “Blank Space” but also combines a dress similar to the one she wore during “Treacherous” on the Red Tour.
Urie looks out the window and nearby is a clock. Now, the clock could just be there as part of the apartment décor, but with Swift, everything is usually a clue. The clock was set to 8:30 which might possibly be an album release date (but doesn’t match the calendar stamp theory date for August, which was the 13th.)
As Swift travels to the door she encounters 13 snake clouds and makes it through unscathed (despite one of them trying to swallow her whole), leaving her darkness behind. Also, behind her are shadows of her former selves fighting, an iconic scene from the “Look What You Made Me Do” music video. She doesn’t need to battle anymore, she knows her identity. To quote the song, “I’m the only one of me” and proud of it.
Next, we find Swift outside in a bright yellow suit, another Instagram reveal! She is also surrounded by 7 women, possibly relating to this being her 7th studio album. The number can’t be a coincidence!
She isn’t dancing on any street, it’s a rainbow road straight out of this post.
It looks like a frame from her music video “Begin Again” and the neon lights (which spell out ‘Lover’) have us thinking of the musical Moulin Rouge. Fans are also speculating it may be the title of a future song. Another title could be “Blue Eyed Lover.”
This scene shows us a view of London, which is a possible nod to where Swift has been spending a lot of her off time since her boyfriend of 2.5 years, Joe Alwyn lives there. We can also clearly see the backdrop, which some think is a chrysalis, and others a mosaic heart. We are leaning towards the mosaic heart since hearts seem to be a theme throughout the song.
Urie pleas to get Swift back with flowers and a ring, possibly in relation to all the news that she was getting engaged, which she brushes off. He finally wins her over with an adorable kitten, who became Swift’s real-life pet, Benjamin Button.
This might be the biggest real-life reveal in the music video. As Swift confirmed, the video shows something she’s been keeping a secret for months! She later introduced us to him!
Happy and in love, Urie exposes his heart and the camera zooms inside. The kaleidoscope heartbeat under his coat is literally a “Welcome To New York” lyric come to life! It’s also an image Swift has reblogged on tumblr, making others further think it’s a possible album name contender.
On the other side, Swift is looking like a 60’s queen, dancing with hearts and cupids. The backdrop of the stage might be another hint, it looks like it spells out home. or could they actually be 13s? The dancing is also similar to that of Hairspray, another musical!
The pair wave off to the next scene, in which Swift and Urie are in full marching band gear to perform the bridge. The lyrics are quirky but we can all agree spelling is fun, especially if you play Scrabble. Fans have also adopted this mantra as possibly being the “1, 2, 3 Let’s Go B*tch” they screamed out last tour during “Delicate.” When talking about that line, Swift said she added it so people would know the song wasn’t a serious love song.
“So the lyrics, that’s a tone decision that we mad in the studio. Like, we literally were like, “Okay, let’s say, ‘Hey kids, spelling is fun!'” Because we want everyone to know that this song is not really serious because it’s not, like, a serious love song. It’s about embracing and owning that you at times feel like, you know, you’re irreplaceable and I want those times to be more often when they hear this song and it gets stuck in their head. I think with a pop song you have the ability to get something stuck in people’s heads and I just want it to be a mantra that kind of is much more self-love than what we often times feel which is self-loathing and insecurity.” – Taylor Swift
The choreography and sheer happiness could be straight out of the video for “Shake It Off” as Swift is lifted up in a similar manner to her cheerleading move.
Urie and Swift then run off to the end of the road together, to a rainbow tower. The bright lights and outfits als make it look like Emerald City, another nod to Wizard of Oz, as Dorothy’s last stop before going home.
The pair wind up dancing in what can only be described as a glowing rainbow tunnel and they look infectiously happy. Swift is wearing her classic ‘old Taylor’ cowboy boots. We definitely missed this wardrobe staple! This is another nod to her roots and getting her start in Country Music.
The video ends with Swift and Urie dancing in the rain, not just any rain though, this is rainbow rain! Dancing in a blue dress in the rain is nothing new to Swift if you remember her “Delicate” music video. The umbrella choreography is a clear nod to Singin’ in the Rain, another classic musical.
There seems to be a lot of musicals in this video. Swift did get her start for singing and acting performing musical theater when she was younger. She starred in musicals like Bye, Bye Birdie, Annie, Grease, and The Sound of Music. She will also be starring in the movie version of the musical CATS that comes out in December. Fitting right?
This video was magical and will definitely be on repeat! Not just because of the catchy tune but to get a closer look at all the clues. Swift herself confirmed the next single and album title are hidden in the video, which fans have yet to discover, or has yet to be confirmed by Swift.
So… the new album title is actually revealed somewhere in the video AND so is the title of the second single, but I haven’t seen people finding them yet… 🕵️♂️🕵️♀️ #MEmusicvideohttps://t.co/cdxQ6dFiar
So far the theories of album names with strong connections seem to be Home, Kaleidoscope, Daisy (the flowers he gives, the flowers on her dress, the new merch she has put out), Metamorphosis, Heart (or variation like Heartbeat). Could 13, Angels, Daylight or Lover be contenders? Maybe the next single? Is the next single also the album title or are there two different clues?
Swift said she would tell us all when she tells us and she respects all the theories so much. She just needs us to calm down a little before she does.
WATCH: Taylor Swift ft Brendon Urie in the “ME!” Music video
If you’re anxious for new music from Taylor Swift, don’t worry, you’ll be the first know! Swift assured her fans at the iHeartRadio awards that they would be the first to know and that she loves the attention to detail (aka the wild theories about everything from the number of trees in her instagram posts to the shoe she wears).
Despite there being no official “new music” announcements, we are in the dawn of a new era. Swift has moved away from her dark and edgy looks that highlighted the Reputation era and has entered into a playful and colorful world. It is truly like she shed her skin and metamorphosized from a snake into a butterfly.
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Swift recently published an essay about 30 things she’s learned ahead of her turning 30 in December. One of the things she wrote is that there is a misconception that she wouldn’t be able to be happy and write music:
“I remember people asking me, ‘What are you gonna write about if you ever get happy?’ There’s a common misconception that artists have to be miserable in order to make good art, that art and suffering go hand in hand. I’m really grateful to have learned this isn’t true. Finding happiness and inspiration at the same time has been really cool.”
Although Swift has written about heartbreaks and the endings of relationships on her previous albums, she has also written about love and happiness during relationships. Most of the songs on her album 1989 are about the wonders of a relationship. Even the songs that addressed the ending of a relationship did so with grace, so much so that the subject of those songs (Harry Styles) even commented on how great they are and how songwriters write from experience.
“I mean, I don’t know if they’re about me or not … But the issue is, she’s so good, they’re bloody everywhere. She doesn’t need me to tell her they’re great. They’re great songs…. It’s the most amazing unspoken dialogue ever.”
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Her latest album, Reputation also spoke about love and navigating new relationships, literally… almost every song. The album only hinted about the end of a relationship during one upbeat song “Getaway Car.” She put out an entire album that addressed no heartbreak and in 2019 people still want to make jokes about her dating and breaking up to get inspiration. It’s a shame those people are so bitter about their own love life that they don’t realize Swift has been in a relationship for the past 2.5 years and counting!
So what does the new era have in store? Apparently love and butterflies! Butterflies was certainly the theme during Swift’s iHeartRadio awards appearance. Inspired perhaps by the butterfly migration to Southern California… Swift fun and colorful Sequin romper is less than $250 from the UK and has since sold out! There are many other colors and styles in the same color for anyone else still wanting the same fashion!
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Swift attended the iHeartRadio awards where she won Tour of the Year and Best Music Video for her song “Delicate.” In her acceptance speech for the tour of the year she thanked her fans for being the unforeseeable factors that media failed to credit. The reason her tour was not only a flop but the highest grossing tour in the U.S. Read below to see the full speech.
“I think one of the most wonderful things about the way that this whole tour turned out is that for, like, the entire six months leading up to the first show of this tour, every headline that I read about the tour was, ‘This is going to be a massive failure. This is going to be a flop tour,’ “And it really did wonders for my self-esteem. It was really great to hear people saying that I was going to be playing to nearly empty stadiums.
I’ve learned a lot. I’ve learned a lot. One of the things I’ve learned is that life is really unpredictable, and people can make forecasts, and they can make predictions, but those predictions and forecasts may not come true if there is an unforeseeable factor involved. And that unforeseeable factor, in this case, was my fans.
I honestly owe everything – everything – in my life to you. And I wanna thank you if you came out and saw the show in perfect weather, or if you came to one of our many rain shows that we had. And I also wanna say thank you if you just watched the show on Netflix! You guys are the reason why this tour, the only reason why this tour wasn’t a massive failure, and why it ended up being the highest-selling tour in U.S. history. That’s you.
I also just wanted to say before I go that I love your passion, I love your attention to detail, I love how much you care, and I love seeing all the things that you’re posting online,” she said, “and I just wanted to let you know that when there’s new music, you will be the first to know. I love you so much.”
So when will the next era officially be here? The good news, Swift has already embraced a new theme to her Instagram posts filled with colorful filters, hearts and glitter. That means the era has already started. Previously, Swift told someone off record when mentioned that she should name her next album “30” that the album would be out before her 30th birthday (which is December 13.) It remains to be seen if this will officially happen, but it is very possible and more news probably will not be expected until the late summer/early fall! Hang in their Swifties and for now, enjoy all the wonderful posts she has been posting on her social media channels (except for Twitter because what’s twitter anyway? ;)).
Watch: Taylor Swift’s Acceptance Speech
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