Busch Light knows the stories of its fans’ lives are told over two things: Country Music… and Busch Light. It’s the beer that embodies the Country sensibility – honesty, integrity and community – more than any other, and that’s why Busch Light is making its presence in Country Music official this year.
As the Official Beer of CMA Fest, Busch Light is going big to meet Country fans where they are with major activations at festivals, ticket giveaways and more. The beer brand has enlisted a full roster of artists, the Busch Light Country Music roster, that it will be partnering with in 2022: Ashland Craft, BRELAND, HARDY, Jordan Davis, Matt Stell, Priscilla Block and Riley Green.
Fans can catch the Busch Light Country Music roster behind the bar at CMA Fest all weekend long (June 9-12), serving up ice-cold beer at The Busch Country Bar located on the grounds at Ascend Park. Keep an eye out on Busch Light’s socials June 6 for their bartending schedule, so fans know when they can grab a Busch Light from their favorite artist!
Daniel Blake, Marketing Group VP, Mainstream at Anheuser-Busch:
“Busch Light is no stranger to Country, from showing up in the lyrics of popular songs to the characters featured in our iconic advertising, we thought it was time for us to make it official. This year, we will be meeting Busch Light fans where they are and bringing them more of what they already love, cold beer with their country music.”