50 year ago, the Country Music Association Awards were formed. To celebrate the 50th anniversary, a special project was put into motion. A music video, that showcased the talent that has been around since the early years of the association, along with artists who are still performing today and all of these artists that will forever represent and be a part of Country Music.
Artists in “Forever Country” include: Brooks & Dunn, Miranda Lambert, Willie Nelson, Dolly Parton, Darius Rucker, Tim McGraw, Lady Antebellum, Alabama, Rascal Flatts, George Strait, Brett Eldridge, Martina McBride, Jason Aldean, Vince Gill, Ronnie Mislap, Little Big Town, Eric Chuch, Kacey Musgraves, Charley Pride, Luke Bryan, Carrie Underwood, Faith Hill, Blake Shelton, Alan Jackson, Randy Travis, Keith Urban, Brad Paisley, Reba, Trisha Yearwood and Dierks Bentley.
They were able to get GRAMMY winning Director, Joseph Kahn to make the vision a reality. As with all of Kahn’s creations, he really was the mastermind behind it all. In the making of video, we see the idea for wanting all of these stars to sing a song that represented the last 50 years of Country Music, Kahn suggested a mashup of multiple songs to tie everything together. It makes for one emotional journey, especially with the imagery. The songs include Dolly Parton’s “I Will Always Love You,” John Denver’s “Take Me Home, Country Roads” and Willie Nelson’s “On the Road Again.”
The video was shot in front of green screens, and the end result is a beautiful work of art as we see cities being built and changing from town to town, as is much of the life of a touring artist.
The Ryman can be seen coming together and then fading away as life takes on this journey, but yet always lead back home.
The video ends with a shot of Dolly Parton, singing one of the most recognizable and global songs to date, one that she wrote herself “I Will Always Love You.”
The song encompasses all of these artists and every Country Music artist who ever was and will ever be. It represents the listeners and the relationship artists have with them, the industry, the life. Country Music.
Watch the full music video of ‘Forever Country” here:
Watch the making of “Forever Country”
The 50th annual CMA Awards, will broadcast live from Nashville November 2nd.