Taylor Swift‘s latest album Lover has been out since August, but that hasn’t stopped the GRAMMY winning Pop artist from promo. Typically promo is done prior to an album release, to stir up hype, but Swift is doing things differently this time around. Lover marks Swift’s earliest album release to date, with her typical albums being dropped in October or November. The early release always makes her eligible for next year’s GRAMMY awards.
Since Swift released her album earlier, the promo is coming later than usual, but perhaps that’s a good thing. Instead of there being pressure on first week sales (Lover smashed all of the album sales this year and is the best selling record since Swift’s own Reputation album), Swift is able to extend the hype and allow others to see the repertoire of songs in her powerhouse.
Swift performed “False God” a song that took many fans by surprise and delight. The song has been praised by other fellow artists, including Country Artist Ryan Hurd who stated he wished he had written it himself. Swift replied that she hopes he will do a cover version of the song.
WATCH- TAYLOR SWIFT PERFORM “FALSE GOD” ON SNL
Swift also performed a piano version of her song “Lover” which she has typically performed playing an acoustic guitar decorated with pink glitter hearts. Dressed in green, Swift was surrounded by music and lyric sheets scattered all across the room, even hanging in the air, which is probably a glimpse of what it is like inside Swift’s mind… countless lyrics and music all over the place!
WATCH- TAYLOR SWIFT PERFORM “LOVER ON SNL